[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.george-dennis.cz\/google-ads-bude-odstranovat-moznost-nabizeni-zrychlenych-reklam-pristi-mesic\/#Article","mainEntityOfPage":"https:\/\/www.george-dennis.cz\/google-ads-bude-odstranovat-moznost-nabizeni-zrychlenych-reklam-pristi-mesic\/","headline":"Google Ads bude odstra\u0148ovat mo\u017enost nab\u00edzen\u00ed zrychlen\u00fdch reklam p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc","name":"Google Ads bude odstra\u0148ovat mo\u017enost nab\u00edzen\u00ed zrychlen\u00fdch reklam p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc","description":"Google Ads ned\u00e1vno ozn\u00e1mil nast\u00e1vaj\u00edc\u00ed zm\u011bnu, kter\u00e1 p\u0159ijde k mo\u017enostem nab\u00edzen\u00ed reklam. Zm\u011bny se za\u010dnou d\u00edt od sedmn\u00e1ct\u00e9ho z\u00e1\u0159\u00ed. Mo\u017enost zrychlen\u00e9ho nab\u00edzen\u00ed reklam (Accelerated delivery) bude odstran\u011bna a jedinou mo\u017enost\u00ed bude standardn\u00ed nab\u00edzen\u00ed reklam pro kampan\u011b Vyhled\u00e1v\u00e1n\u00ed a Nakupov\u00e1n\u00ed, stejn\u011b tak jako pro kampan\u011b se sd\u00edlen\u00fdmi rozpo\u010dty. Automatick\u00fd p\u0159echod prvn\u00edho \u0159\u00edjna. Jak\u00e1koliv kampa\u0148 Nakupov\u00e1n\u00ed \u010di Vyhled\u00e1v\u00e1n\u00ed nebo kampa\u0148 se sd\u00edlen\u00fdm<br><br><a class=\"more-link\" href=\"https:\/\/www.george-dennis.cz\/google-ads-bude-odstranovat-moznost-nabizeni-zrychlenych-reklam-pristi-mesic\/\">Read More<\/a>","datePublished":"2020-02-09","dateModified":"2020-02-09","author":{"@type":"Person","@id":"https:\/\/www.george-dennis.cz\/author\/#Person","name":"","url":"https:\/\/www.george-dennis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"george-dennis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.george-dennis.cz\/google-ads-bude-odstranovat-moznost-nabizeni-zrychlenych-reklam-pristi-mesic\/","wordCount":713,"articleBody":"Google Ads ned\u00e1vno ozn\u00e1mil nast\u00e1vaj\u00edc\u00ed zm\u011bnu, kter\u00e1 p\u0159ijde k mo\u017enostem nab\u00edzen\u00ed reklam. Zm\u011bny se za\u010dnou d\u00edt od sedmn\u00e1ct\u00e9ho z\u00e1\u0159\u00ed. Mo\u017enost zrychlen\u00e9ho nab\u00edzen\u00ed reklam (Accelerated delivery) bude odstran\u011bna a jedinou mo\u017enost\u00ed bude standardn\u00ed nab\u00edzen\u00ed reklam pro kampan\u011b Vyhled\u00e1v\u00e1n\u00ed a Nakupov\u00e1n\u00ed, stejn\u011b tak jako pro kampan\u011b se sd\u00edlen\u00fdmi rozpo\u010dty.Automatick\u00fd p\u0159echod prvn\u00edho \u0159\u00edjna.  Jak\u00e1koliv kampa\u0148 Nakupov\u00e1n\u00ed \u010di Vyhled\u00e1v\u00e1n\u00ed nebo kampa\u0148 se sd\u00edlen\u00fdm rozpo\u010dtem, kter\u00e1 bude st\u00e1le pou\u017e\u00edvat urychlen\u00e9 nab\u00edzen\u00ed reklam, bude automaticky zm\u011bn\u011bna na standardn\u00ed nab\u00edzen\u00ed reklam a to zcela automaticky prvn\u00edho \u0159\u00edjna. Mo\u017enost zrychlen\u00e9ho nab\u00edzen\u00ed reklam bude st\u00e1le dostupn\u00e1 pro video a zobrazovac\u00ed kampan\u011b, uvedl Google.Pro\u010d ta zm\u011bna?  Inzerenti si typicky volili urychlen\u00e9 nab\u00edzen\u00ed reklam, kdy\u017e byl jejich c\u00edlem poh\u00e1n\u011bt co mo\u017en\u00e1 nejv\u00edce p\u0159evod\u016f, jak jen to bylo mo\u017en\u00e9, s t\u00edm c\u00edlem n\u00e1klad\u016f na p\u0159evod. Tohle je obzvl\u00e1\u0161t\u011b \u010dast\u00e9 pro e-komer\u010dn\u00ed inzerenty, kte\u0159\u00ed jsou ochotni utratit spoustu pen\u011bz, dokud budou jejich po\u010dty d\u00e1vat smysl. Zvolili si proto urychlen\u00e9 mo\u017enosti nab\u00edzen\u00ed reklam a nastavili jejich denn\u00ed limity dostate\u010dn\u011b vysoko, aby zajistili, \u017ee jejich reklamy budou nab\u00edzeny tak \u010dasto, jak jen to je mo\u017en\u00e9, po cel\u00fd den. Byla to zvl\u00e1\u0161t\u011b obl\u00edben\u00e1 volba pro N\u00e1kupn\u00ed kampan\u011b. Av\u0161ak Google uv\u00e1d\u00ed, \u017ee zp\u016fsob, jak\u00fdm urychlen\u00e9 nab\u00edzen\u00ed reklam funguje, m\u016f\u017ee tuto volbu u\u010dinit jako neefektivn\u00ed. O\u010dividn\u011b, pokud m\u00e1te omezen\u00fd denn\u00ed rozpo\u010det, zvolen\u00edm si urychlen\u00e9ho nab\u00edzen\u00ed m\u016f\u017ee znamenat, \u017ee va\u0161e reklamy se p\u0159estanou nab\u00edzet mo\u017en\u00e1 je\u0161t\u011b p\u0159ed koncem dne. Av\u0161ak GOogle tak\u00e9 poznamen\u00e1v\u00e1: \u201etato metoda m\u016f\u017ee nav\u00fd\u0161it CPC d\u00edky nav\u00fd\u0161en\u00e9 konkurenci hned r\u00e1no nebo ne\u00famysln\u011b m\u016f\u017ee utratit v\u0161echen v\u00e1\u0161 rozpo\u010det v d\u0159\u00edv\u011bj\u0161\u00edch \u010dasov\u00fdch p\u00e1smech.\u201c Google uv\u00e1d\u00ed, \u017ee standardn\u00ed nab\u00edzen\u00ed reklam bylo zlep\u0161eno, aby bylo daleko p\u0159edv\u00eddaj\u00edc\u00ed: \u201estandardn\u00ed nab\u00edzen\u00ed reklam bere v potaz o\u010dek\u00e1v\u00e1nou v\u00fdkonnost reklamy nap\u0159\u00ed\u010d cel\u00fdm dnem a o\u010dek\u00e1v\u00e1 maximalizaci v\u00fdkonnosti v r\u00e1mci denn\u00edho rozpo\u010dtu.\u201c Se standardn\u00edm nab\u00edzen\u00edm reklam, v\u00e1\u0161 rozpo\u010det je rozlo\u017een po cel\u00fd den nebo po \u010dasov\u00fdch \u00fasec\u00edch, kter\u00e9 napl\u00e1nujete pro va\u0161i reklamu. Google uv\u00e1d\u00ed, \u017ee: \u201eoptimalizuje va\u0161e utr\u00e1cen\u00ed, aby bylo daleko efektivn\u011bj\u0161\u00ed v c\u00edlen\u00ed na invent\u00e1\u0159e, kter\u00e9 u\u017eivatel vyhled\u00e1v\u00e1 (nap\u0159\u00edklad u\u017eivatel vyheld\u00e1v\u00e1 v\u00e1\u0161 produkt \u010di slu\u017ebu),\u201c na rozd\u00edl od urychlen\u00e9ho nab\u00edzen\u00ed reklam, o kter\u00e9m GOogle tvrd\u00ed, \u017ee je m\u00e9n\u011b \u201eoptimalizovan\u00e9\u201c.Va\u0161e mo\u017enosti.  Google doporu\u010duje zvolit si strategii p\u0159ihazov\u00e1n\u00ed s maximalizac\u00ed p\u0159evod\u016f \u010di maximalizac\u00ed kliknut\u00ed, abyste indikovali va\u0161e up\u0159ednostn\u011bn\u00ed v\u00fdkonnosti pro kampan\u011b, kter\u00e9 d\u0159\u00edve pou\u017e\u00edvaly urychlen\u00e9 nab\u00edzen\u00ed reklam. A samoz\u0159ejm\u011b, pou\u017e\u00edvejte pl\u00e1nov\u00e1n\u00ed reklam ke spr\u00e1v\u011b toho, kdy se va\u0161e reklamy zobraz\u00ed a jak\u00e9 \u00fapravy p\u0159ihazov\u00e1n\u00ed se budou d\u00edt, jestli se bude ub\u00edrat nebo navy\u0161ovat p\u0159ihazov\u00e1n\u00ed b\u011bhem ur\u010dit\u00e9ho \u010dasu dne. (by\u0165 pl\u00e1nov\u00e1n\u00ed reklam GOogle bere v potaz tak\u00e9 \u010dasov\u00e9 p\u00e1smo va\u0161eho \u00fa\u010dtu.)Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.  Ano, jeto bezpochyby ztr\u00e1ta dal\u0161\u00ed p\u00e1ky a pravd\u011bpodobn\u011b bude oplak\u00e1na mnoha inzerenty. Av\u0161ak je to tak\u00e9 indikace toho, \u017ee GOogle v\u011b\u0159\u00ed v jeho algoritmy strojov\u00e9ho u\u010den\u00ed, kter\u00e9 jsou nyn\u00ed l\u00e9pe vybaveny k optimalizaci kampan\u00ed. V tomto p\u0159\u00edpad\u011b n\u00e1m \u0159\u00edk\u00e1, \u017ee m\u016f\u017ee l\u00e9pe optimalizovat nab\u00edzen\u00ed reklam na z\u00e1klad\u011b c\u00edl\u016f inzerenta a kontextu\u00e1ln\u00edch sign\u00e1l\u016f po\u017eadavku, sp\u00ed\u0161e ne\u017e relativn\u00ed hrub\u00e9 volby ukazov\u00e1n\u00ed reklam tak \u010dasto a brzo. \u010cas uk\u00e1\u017ee t\u011bm, kte\u0159\u00ed pr\u00e1v\u011b nyn\u00ed pou\u017e\u00edvaj\u00ed urychlen\u00e9 nab\u00edzen\u00ed reklam. Za\u010dn\u011bte se p\u0159ipravovat na tuto zm\u011bnu je\u0161t\u011b te\u010f.                                                                                                                                                                                                                                                                                                                                                                                                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