[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.george-dennis.cz\/zverejneni-produktu-priprava-prostredku-a-povedomi-o-vasem-cilenem-obecenstvu\/#Article","mainEntityOfPage":"https:\/\/www.george-dennis.cz\/zverejneni-produktu-priprava-prostredku-a-povedomi-o-vasem-cilenem-obecenstvu\/","headline":"Zve\u0159ejn\u011bn\u00ed produkt\u016f: P\u0159\u00edprava prost\u0159edk\u016f a pov\u011bdom\u00ed o va\u0161em c\u00edlen\u00e9m obecenstvu","name":"Zve\u0159ejn\u011bn\u00ed produkt\u016f: P\u0159\u00edprava prost\u0159edk\u016f a pov\u011bdom\u00ed o va\u0161em c\u00edlen\u00e9m obecenstvu","description":"Zve\u0159ejn\u011bn\u00ed nov\u00fdch produkt\u016f je v\u017edycky t\u011b\u017ek\u00e9. Nebudeme tady p\u0159edst\u00edrat, \u017ee je to proch\u00e1zka v\u00a0parku. Podobn\u011b, jako kdy\u017e se n\u011bjak\u00e1 osoba sna\u017e\u00ed \u017eonglovat s\u00a0des\u00edtkami tal\u00ed\u0159\u016f na p\u00f3diu, i vy m\u00e1te ke kontrole tolik pohybliv\u00fdch \u010d\u00e1st\u00ed od um\u00eds\u0165ov\u00e1n\u00ed produkt\u016f po va\u0161e go-to tr\u017en\u00ed strategie, kopie webov\u00fdch str\u00e1nek a obsahu a tak\u00e9 samoz\u0159ejm\u011b budov\u00e1n\u00ed produkt\u016f, kter\u00e9 budete m\u00edt zve\u0159ejn\u011bn\u00e9 na va\u0161\u00ed webov\u00e9 str\u00e1nce.<br><br><a class=\"more-link\" href=\"https:\/\/www.george-dennis.cz\/zverejneni-produktu-priprava-prostredku-a-povedomi-o-vasem-cilenem-obecenstvu\/\">Read More<\/a>","datePublished":"2020-02-22","dateModified":"2020-02-22","author":{"@type":"Person","@id":"https:\/\/www.george-dennis.cz\/author\/#Person","name":"","url":"https:\/\/www.george-dennis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"george-dennis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.george-dennis.cz\/zverejneni-produktu-priprava-prostredku-a-povedomi-o-vasem-cilenem-obecenstvu\/","wordCount":692,"articleBody":"Zve\u0159ejn\u011bn\u00ed nov\u00fdch produkt\u016f je v\u017edycky t\u011b\u017ek\u00e9. Nebudeme tady p\u0159edst\u00edrat, \u017ee je to proch\u00e1zka v\u00a0parku. Podobn\u011b, jako kdy\u017e se n\u011bjak\u00e1 osoba sna\u017e\u00ed \u017eonglovat s\u00a0des\u00edtkami tal\u00ed\u0159\u016f na p\u00f3diu, i vy m\u00e1te ke kontrole tolik pohybliv\u00fdch \u010d\u00e1st\u00ed od um\u00eds\u0165ov\u00e1n\u00ed produkt\u016f po va\u0161e go-to tr\u017en\u00ed strategie, kopie webov\u00fdch str\u00e1nek a obsahu a tak\u00e9 samoz\u0159ejm\u011b budov\u00e1n\u00ed produkt\u016f, kter\u00e9 budete m\u00edt zve\u0159ejn\u011bn\u00e9 na va\u0161\u00ed webov\u00e9 str\u00e1nce.\u00a0M\u011bl jsem dostate\u010dn\u00e9 \u0161t\u011bst\u00ed a radost, kdy\u017e jsem pom\u00e1hal m\u00f3dn\u00edm a technologick\u00fdm firm\u00e1m spustit jejich opravdu super produkty b\u011bhem n\u011bkolika minul\u00fdch let. Pr\u00e1v\u011b nyn\u00ed se chyst\u00e1m tyto zku\u0161enosti vyu\u017e\u00edt, abych pomohl v\u00e1m zve\u0159ejnit nov\u00e9 produkty a z\u016fstat p\u0159ed va\u0161\u00ed konkurenc\u00ed. Pokud je va\u0161e spole\u010dnost ji\u017e n\u011bjak\u00fd ten p\u00e1tek a bude zanedlouho uv\u00e1d\u011bt nov\u00fd produkt nebo se stane \u201ep\u0159\u00edmo k\u00a0z\u00e1kazn\u00edkovi\u201c DTC (direct to consumer) firmou, tak pot\u00e9 jsou tady kl\u00ed\u010dov\u00e9 sou\u010d\u00e1sti zve\u0159ejn\u011bn\u00ed a uveden\u00ed na trh, kter\u00e9 nesm\u00edte p\u0159ehl\u00e9dnout.\u00a0Va\u0161e marketingov\u00e9 prost\u0159edky a va\u0161e c\u00edlen\u00e9 obecenstvo bude st\u00e1t za \u00fasp\u011bchem \u010di ne\u00fasp\u011bchem va\u0161eho pokusu. Nenechte se zm\u00e1st, pozice produkt\u016f, obsah str\u00e1nky a va\u0161e produkty jsou tak\u00e9 velice d\u016fle\u017eit\u00e9. Av\u0161ak pokud nec\u00edl\u00edte na ty spr\u00e1vn\u00e9 lidi a nem\u00e1te prost\u0159edky na to, abyste jim produkt uk\u00e1zali, dostanete se do slep\u00e9 uli\u010dky, dokonce i kdy\u017e v\u0161echno ostatn\u00ed se v\u00e1m poda\u0159\u00ed na jedni\u010dku. Poj\u010fme se tedy pono\u0159it do toho, pro\u010d je to tak v\u0161echno d\u016fle\u017eit\u00e9.\u00a0\tPov\u011bdom\u00ed o va\u0161em c\u00edlen\u00e9m obecenstvu\u00a0Byli jste n\u011bkdy na Isntagramu a vid\u011bli reklamu na produkt a ptali jste se sami sebe, pro\u010d se v\u00e1m ukazuje zrovna takov\u00e1 reklama? Pro\u010d mi tato firma ukazuje tento produkt? To se st\u00e1v\u00e1 daleko \u010dast\u011bji, ne\u017e si v\u016fbec p\u0159izn\u00e1v\u00e1me jako market\u00e9\u0159i. C\u00edlen\u00ed na \u0161patn\u00e9 obecenstvo nebo pou\u017e\u00edv\u00e1n\u00ed techniky \u201esprejovat a modlit se\u201c v\u00a0nad\u011bji toho, \u017ee se n\u011bkdo spoj\u00ed s\u00a0t\u011bmi spr\u00e1vn\u00fdmi lidmi, je tou nejlep\u0161\u00ed technikou, jak vlastn\u011b vyhodit va\u0161e pen\u00edze z\u00a0okna.\u00a0Je tu jist\u00e9 star\u00e9 r\u010den\u00ed, kter\u00e9 jsem sly\u0161el p\u0159ed lety a kter\u00e9 zn\u00ed n\u011bjak takto:\u00a0\u201eNez\u00e1le\u017e\u00ed na tom, jak \u00fa\u017easn\u00e9 \u010di inovativn\u00ed jsou va\u0161e produkty, pokud ti spr\u00e1vn\u00ed lid\u00e9 neuvid\u00ed va\u0161i reklamu a nezaj\u00edm\u00e1 je to. Lid\u00e9, kte\u0159\u00ed vid\u00ed va\u0161i reklamu, mus\u00ed b\u00fdt dostate\u010dn\u011b zapojen\u00ed a mus\u00ed m\u00edt dostate\u010dn\u00fd z\u00e1jem, ab na reklamu kliknuli a zjistili v\u00edce informac\u00ed o va\u0161em produktu a pot\u00e9 p\u0159i\u0161li zp\u00e1tky a nakoupili tento produkt, a\u017e budou p\u0159ipraveni. Je tu spousta krok\u016f v\u00a0tomto procesu, kter\u00fd v\u016fbec nez\u00e1le\u017e\u00ed na v\u00e1s, a p\u0159esn\u011b proto je tak d\u016fle\u017eit\u00e9 c\u00edlit na to spr\u00e1vn\u00e9 obecenstvo a je to kl\u00ed\u010dov\u00e9.\u201c \u00a0Pot\u00e9 vyvst\u00e1v\u00e1 ot\u00e1zka, jak vlasstn\u011b v\u00edte, co je to va\u0161e spr\u00e1vn\u00e9 obecenstvo? Pokud nechcete pou\u017e\u00edvat taktiku \u201esprejovat a modlit se\u201c, tak pot\u00e9 budete pot\u0159ebovat n\u011bjakou mapu, kter\u00e1 v\u00e1m pom\u016f\u017ee ur\u010dit va\u0161e obecenstvo. Poj\u010fme si proj\u00edt cel\u00fd ten proces nach\u00e1zen\u00ed toho spr\u00e1vn\u00e9ho obecenstva.\u00a0Prvn\u00ed m\u00edsto, kam se p\u016fjdeme pod\u00edvat, je tabulka \u201eObecenstvo\u201c ve va\u0161ich Google Analytics \u00fa\u010dtech. Tady m\u016f\u017eete zjistit v\u011bk, pohlav\u00ed, um\u00edst\u011bn\u00ed, jazyk a tak\u00e9 za\u0159\u00edzen\u00ed, kter\u00e9 va\u0161i z\u00e1kazn\u00edci pr\u00e1v\u011b nyn\u00ed pou\u017e\u00edvaj\u00ed. \u017d\u00e1dn\u00e9 z\u00a0t\u011bchto dat nebude naprosto perfektn\u00ed a m\u011blo by se to v\u017edycky tro\u0161ku oko\u0159enit. Tato data tak\u00e9 neberou v\u00a0potaz dom\u00e1cnosti, kter\u00e9 sd\u00edl\u00ed po\u010d\u00edta\u010d a ani Google (nebo jak\u00fdkoliv jin\u00fd technologick\u00fd prodejce) nem\u00e1 perfektn\u00ed p\u0159ehled o sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi.                                                                                                                                                                                                                                                                                                                                                                                                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